The NBA’s Microtransaction OTT Model

The NBA’s Microtransaction OTT Model

The NBA has discreetly piloted a microtransaction-based model for access to select games – while nascent, this model represents another method to engage fans and monetize content. Recently, the NBA has been quietly testing a new way for people to watch their content –...
Less is More: Live Sports Broadcasting Rights

Less is More: Live Sports Broadcasting Rights

Sports broadcast contract values have ballooned in the past decade – and players like ESPN may end up holding the bag. The Crown Jewels of Content It seems as if no matter where you turn, the end of Pay-TV is nigh. Myriad factors, including cord-cutting, millennial...
Going Deep: Fox’s Risky Bet on the NFL

Going Deep: Fox’s Risky Bet on the NFL

Fox’s aggressive bid for Thursday Night Football rights confirms that the NFL is still the top media property – but will it stay that way? The King of Content Looking across the content landscape, live sports remains the most lucrative – and expensive – content type...
Jump Start: Oculus looks to bring VR to the mainstream

Jump Start: Oculus looks to bring VR to the mainstream

At their 4th annual Oculus Connect event, Facebook formally announced a long-rumored expansion to their family of VR products – the Oculus Go, set to launch in early 2018. The Go is a standalone VR headset, meaning it does not need to be tethered to a computer for the...
As ESPN wobbles, Pay TV providers take aim

As ESPN wobbles, Pay TV providers take aim

For years, ESPN has been hailed as the “crown jewel” or “golden goose” of Pay TV; the unassailable asset that would continuously grow and churn out profits for Disney. Even as recently as 2011, ESPN hit new subscriber records, with over 100 million subs. However, a...